Motorcycle safety campaign launched

Posted: March 12, 2013

Posted in: Motorcycle Accidents Road Traffic Accidents 

Road Safety Minister Stephen Hammond has launched the latest THINK! motorcycle safety campaign, in which car drivers are being urged to see the person behind the helmet and take longer to look for motorcyclists.

Stephen Hammond said:

“Motorcyclists account for just 1% of traffic but 19% of deaths on Britain’s roads and 30 bikers are killed or injured in accidents at junctions every day. I am determined to reduce this terrible toll.

“That is why we are funding this THINK! campaign to remind drivers to look out for motorcyclists – particularly at junctions – and to see the person behind the helmet not just a motorbike.”

The campaign was informed by accident statistics, which show that motorists failing to look properly is a factor in half of all accidents where motorcyclists are killed or seriously injured at a junction; and wider research showing that drivers are more likely to notice motorcyclists on the roads if they know a biker themselves.

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